The Future of Advertising & Privacy

Tags: Privacy / Technology Policy

Today, a number of seismic shifts and critical issues in the structure and viability of the advertising industry are taking hold. To examine these issues and their connection to the future of privacy law and ethics, this conference will focus on the future of advertising and privacy.

To begin, we will hold a pre-conference legal seminar that will examine the current framework of numerous and diverse legal structures around privacy and security issues in advertising, and the legal obligations these structures impose on the advertising industry. The seminar will a) explore best practices that advertisers can follow to effectively comply with legal structures; b) examine the ethical obligations to protect client data; and c) discuss the implications of general legal structures around privacy and security on digital advertising and marketing practices and consumer protection efforts.

The first plenary panel will discuss the existing and emerging models for advertising, tracing the rise of intermediaries between publishers and advertisers in the 21st century. In doing so, it will explore case studies in the evolution from traditional television and print to modern web and social media contexts to bleeding-edge models for podcasting and IP-delivered video, the cat-and-mouse game between ad-blockers and advertising platforms, and the new effort of Internet service providers to enter the market. Within each of these studies, the panel will explore the contours of data collection and use and then query both the consequences for consumer privacy and the benefits for advertising and monetization of services and content.

These case studies will tee up the topic of the second plenary panel: the distinctions and similarities between evolving models and the consequences for law and policy. Should we continue to distinguish between discrete categories and platforms, or have we shifted to a single uniform market for user data? How should we shape competition and consumer protection policy as a result?


Sessions

12/02/16 11:00am - 12:30pm
Pre-Conference Advertising Law and Ethics Seminar (Room 204)
12/02/16 12:30pm - 1:00pm
Break

Light bites served

12/02/16 1:00pm - 1:15pm
Conference Welcome & Introduction
  • Blake E. Reid
    Clinical Professor, University of Colorado Law School
12/02/16 1:15pm - 2:15pm
Technology Keynote
  • Lorrie Cranor — Keynote
    Chief Technologist, Federal Trade Commission
12/02/16 2:15pm - 2:30pm
Break

12/02/16 2:30pm - 3:30pm
Case Studies in the Evolution of Advertising
  • Jill Dupré — Moderator
    Senior Fellow, Spectrum Policy Initiative, Silicon Flatirons
  • Scott Cappuzzo — Panelist
    Senior Account Manager, Quantcast
  • Janet Eden-Harris — Panelist
    Chief Marketing Officer, Four Winds Interactive
  • Jason Kint — Panelist
    Chief Executive Officer, Digital Content Next
  • Seth Levine — Panelist
    Managing Director, Co-founder, Foundry Group
  • Rob Sherman — Panelist
    Deputy Chief Privacy Officer, Facebook
12/02/16 3:30pm - 3:45pm
Break

12/02/16 3:45pm - 4:45pm
Future of Advertising Law and Policy
  • Harry Surden — Moderator
    Associate Professor, University of Colorado Law School
  • Meg Leta Jones — Panelist
    Associate Professor, Communication, Culture & Technology, Georgetown University
  • Margot Kaminski — Panelist
    Assistant Professor, Moritz College of Law, The Ohio State University
  • Cameron F. Kerry — Panelist
    Senior Counsel, Sidley Austin LLP
  • Omer Tene — Panelist
    Vice President, Chief Knowledge Officer, International Association of Privacy Professionals
12/02/16 4:45pm - 6:00pm
Reception

Please note: per university alcohol policy, only registered guests will be admitted to the reception.

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