Entrepreneurs Unplugged: Simple Energy Founders Yoav Lurie and Justin Segall

Silicon Flatirons and the Blackstone Entrepreneurs Network present Simple Energy Founders Yoav Lurie and Justin Segall as our featured entrepreneurs with Brad Feld and Phil Weiser as moderators.

Tags: Entrepreneurship

Co-Sponsored by
Kurtz Fargo LLP


Entrepreneurs Unplugged is a meeting place where faculty, students, and community members learn about and get involved in entrepreneurship. In particular, the program offers students, faculty and the Front Range startup community an opportunity to learn how a successful startup is created as well as an opportunity to network. Each Entrepreneurs Unplugged meeting features food, drink and – most importantly – an experienced entrepreneur to discuss his/her start-up experiences.

Yoav LurieYoav Lurie, CEO & Founder, Simple Energy
Yoav is the Founder and CEO of Simple Energy and is responsible for the company’s overall strategy and direction. Simple Energy is changing how millions of people consume energy by changing how utilities engage customers. The Simple Energy Customer Engagement Platform leverages the power of game mechanics and the social web to change how consumers think about and act on saving energy. Prior to founding Simple Energy, Yoav helped to build Synteractive, an IT services firm based in Washington, D.C., the city in which he also led the effort to rebuild Recovery.gov, an official U.S. Government website for the Recovery Accountability and Transparency Board. Yoav has also worked as a Managing Director for Teach For America, as well as with Crisis Commons, a global community of volunteers, to build crowd-sourced disaster relief applications. As an undergraduate at Duke University, Yoav helped to start Camp Kesem, a free residential summer camp for children of cancer patients, now with over 54 active chapters in 27 states.

Justin SegallJustin Segall, President & Founder, Simple Energy
Justin is the President & Founder of Simple Energy, an energy customer engagement software company based in Boulder, CO. Simple Energy leverages its experience in the energy industry and combines leading behavioral science with the tools of the modern social web to engage customers and help utilities get demand side management and the smart grid results regulators demand. Justin brings to the team his experience in community engagement, the energy industry, and business development. In addition to strategy and partnerships, Justin manages energy industry and utility partner relationships for Simple Energy. Previously, Justin served as Vice President of Resource Development for Renewable Choice Energy, during which time he led the firm’s trading and origination, executing significant transactions in renewable energy and carbon markets. Prior to founding Simple Energy, Justin also served in senior roles for the $3 billion dollar Atlanta BeltLine project, the largest and most comprehensive sustainable urban redevelopment project in the U.S. Justin helped to secure funding for the project and oversaw many early elements of the project’s implementation. Justin graduated cum laude from Duke University, where he spearheaded the university’s path to leadership in sustainability.

Presented By
Blackstone Entrepreneurs Network

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