Silicon Flatirons, ATLAS, and ITP present Nicole Skogg as our featured entrepreneur with moderator Brad Feld.
Nicole Skogg is the CEO of SpyderLynk and a mobile marketing evangelist. She founded SpyderLynk in 2006 with the vision of leveraging brand logos and camera phones to bring the interactivity of the Internet to traditional media. Ms. Skogg started her career as an optical engineer, developing and marketing cutting-edge lighting systems. Using her background in mathematics and vision perception, she pioneered the development of the SnapTag- a logo that functions as an interactive mobile marketing tool when photographed with a camera phone. Over the past four years, she has built a company around bringing highly functional mobile marketing solutions to traditional marketers. SpyderLynk is currently working with clients such as Coca Cola, Bud Light, Warner Brothers, and the Marine Corps to activate their logos and drive consumer conversations from their offline media.
Entrepreneurs Unplugged is a meeting place where faculty, students and community members with technical backgrounds learn about and get involved in entrepreneurship. In particular, the program offers students and faculty an opportunity to learn how a successful start up is created as well as an opportunity to network. Each Entrepreneurs Unplugged meeting features food, drink and – most importantly – an experienced entrepreneur to discuss his/her start-up experiences.
Interdisciplinary Telecom Program, University of Colorado