On March 1, 2021, the Silicon Flatirons Intellectual Property (IP) Initiative hosted a roundtable “Influencers: The New Payola?” Experts from copyright, trademark, media, antitrust, and advertising law explored the emerging business strategy of influencer marketing and where the seeds of influencer marketing may have been planted decades ago.
A report detailing the roundtable outcomes is now available for download, thanks to Colorado Law student and Silicon Flatirons Researcher, Rachel Anderson, and IP Initiative Director, Kristelia García.