Cobun Zweifel-Keegan, Deputy Director of Privacy Initiatives at BBB National Programs, is a data privacy lawyer advising independent programs that help businesses embrace privacy practices to earn the trust of their customers. As adviser to the BBB EU Privacy Shield program, Cobun has focused on maintaining this free and independent dispute resolution mechanism for individuals in Europe, bringing accountability to the privacy promises of U.S. businesses that have chosen to align their practices with European standards. In collaboration with the entire Privacy Initiatives team, Cobun also facilitates the development of new programs related to emerging privacy risks, cross-border data transfers, and data subject rights. Prior to joining BBB National Programs, Cobun served as a Westin Research Fellow at the International Association of Privacy Professionals, focusing his research on the global spread of uniform data privacy norms with the advent of the privacy profession. Cobun is a graduate of the University of Colorado School of Law (Class of 2016) and holds certifications as a CIPP/US and CIPM.